Salesforce Inc. has announced plans to invest $1 billion in Singapore over the next five years, reinforcing its commitment to growth in Southeast Asia. The investment will focus on expanding the company’s product offerings, particularly its new artificial intelligence (AI) platform. This marks a significant step as Salesforce strengthens its position in the region.
The American technology giant, which has had a presence in Singapore for nearly two decades, already operates an AI research hub in the city-state. The new funding aims to enhance innovations such as “Agentforce,” a platform designed to automate tasks like customer service without human intervention. Launched in October, Agentforce has already seen adoption by major clients, including Singapore Airlines.
Despite the promising prospects, Salesforce faces stiff competition from other tech giants such as Microsoft Corp. and ServiceNow Inc., both of which are also advancing in the AI and automation space.
Marc Benioff, CEO of Salesforce, emphasized the transformative potential of AI during a speech in Singapore on Wednesday. “In a world of AI and robotics, there’s going to be a lot of rebalancing of the labor force and society,” Benioff stated. “Agentic technology is the next wave — I already know Singapore is going to lead it.”
Salesforce’s increased investment highlights the company’s long-term strategy to expand its footprint in Asia, further solidifying Singapore’s role as a key hub for the company’s AI and technology initiatives.
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